Idein creates successful restaurants.
And Idein makes existing restaurants successful.

Idein is more than a consultancy. An independent entity affiliated with
Parasole Restaurant Holdings, we are a team of executives, operators,
and industry experts who transform ideas into reality, problems into
opportunities, and stagnancy into success.

Our clients range from owners and operators to investors and
developers. Their focus extends from the center of the plate to the
very frontiers of the hospitality industry. Yet all of them come to Idein
for three basic reasons - because we have the ability to provide
solutions, the resources to implement them, and the track record to
prove it.

For the creation of concepts, Idein provides both seed and womb:
conceiving, incubating and delivering restaurants that are born to
compete. For new and existing concepts alike, Idein offers guidance
and discipline, branding and breeding. Our services can be as targeted
or as comprehensive as circumstances demand.

What does this mean for you? It means Idein can tell you what you
need; or give it to you. We can point you in the right direction; or
take you there. We can advise your operation; or run it.

Restaurant Concept Development and Delivery

Concept Development: By understanding each client's capabilities and
each market's individual characteristics, Idein creates concepts with
immediate appeal, and lasting power.

Concept Delivery: From overseeing construction to engineering the
pre-opening, Idein delivers fully integrated and operational restaurants.

Concept Assessment and Revitalization: Is there a "there" there? Idein
will help you determine an idea's potential or an existing concept's
future. Then we'll help you make it happen.

Restaurant Operations Support Systems

General Management: Idein makes restaurants run profitably by
supplying and developing the talent you need to maintain and grow
your business. We can provide these services for both the short and
long term, as needed.

Financial Support Systems: Clients of all sizes and levels of sophistication
turn to Idein for assistance in tracking, projecting and improving their
numbers, and in obtaining and securing funding for expansion.

IT Support Systems: No restaurant can achieve its potential without
taking full advantage of specialized IT support systems. What do you
need? How to implement it? Idein has the answers.

Marketing Support: From initial brand planning to national ad campaigns,
Idein helps clients leverage finite resources to drive traffic and build
their brand.